Marketing Go with the flow

How do you ensure satisfied customers?
How do you connect customers to your brand?
What role does the digital channel play in the purchasing process?

Due to the ever faster technological developments in our society, the average consumer has become more uncertain and fickle than ever. This 'flowing consumer' drifts through the market, looking for what he can trust, both physically and digitally.

This book proposes a new marketing model that addresses this changing consumer behavior. The model focuses on three marketing disciplines – content, conversation and conversion – that will help you think clearly about the challenges for marketers of tomorrow.

Marketing. Go with the flow is the basic book for students and everyone in the b2b, b2c and non-profit sector with an interest in modern marketing.