3D Marketing: Keys to New Target Groups

Advertising no longer works. The consumer zaps away, leaves the page, and no longer looks up. Marketing on the internet is still in its infancy, but the same problem arises there too: how can I reach that uninterested and fragmented consumer? How can I entice him to choose my product and not that of the competitor?
By approaching the consumer as personally as possible. That is only possible if you know the person well. Man or woman, old or young, social class: these are criteria that have been used for years but rarely fully exploited. Ethnic, gay or tribal marketing: the beginnings are there but it remains guesswork.

3D Marketing is the first book to define these different segments. With these instruments, advertisers can drastically reduce their expenditure and, if they consistently think strategically, expand their market share. The examples cited are convincing proof of this. In this way, the book provides a fascinating overview of the new social and cultural trends that inevitably influence marketing. Not just for specialists.