Real profit

Échte winst is the book for everyone who wants to achieve results with their social initiative or enterprise. In a sparkling way and with many stimulating examples from practice, Petra Hoogerwerf gives the reader tools to become successful.

Finalist Management Book of the Year 2018. The jury wrote about this book: 'Social impact is a rightly hot topic for companies, the sole pursuit of financial profit is no longer of this time. This book provides the reader with a wealth of checklists and lists of key questions to make the crucial translation from theory to practice. It gives many readers the spark to get started.'

Every organization wants satisfied customers, a good image and motivated employees. This is possible if you implement the Real profit thinking. Customers, investors and employees are increasingly asking for social involvement. Only focusing on profit is long gone. Entrepreneurship with impact is still in its infancy, but will absolutely become the norm. According to Hoogerwerf, it is not just about good intentions, it is about real profit: resounding results that improve the lives of employees, customers, suppliers and also in society.

The book, with the Real Profit method in seven steps, shows how an organization can perform excellently: it offers an integrated approach to realize sustainable impact. The focus in everything you do is on 'the purpose': the why of the organization. That gives other insights for leadership, strategy, marketing and collaboration.'

The book contains useful checklists and thought-provoking questions. The book also describes in a sparkling way more than 75 practical examples from DSM, Access to Medicine Foundation, Taxi Electric, Studio 26, I-Care Pads, 1% Club, Plastic Whale, Care & Culture. Hoogerwerf interviewed more than a hundred industry organizations, entrepreneurs, scientists and organizations for her book. This showed that there are many ways of 'doing good'. In the Netherlands, there are companies that are leading the way in this and have included social value in their mission, in addition to shareholder value. From multinationals to (award-winning) social enterprises. From neighborhood initiatives to cooperatives.

The purpose ultimately focuses on tackling social problems. Hoogerwerf: 'If we manage to land a man on the moon, if HIV inhibitors are developed and if countries manage to climb out of structural poverty, we should not be gloomy but use all the innovative power of the business community to tackle difficult social problems.'