Beyond Poverty: Marketing as a Weapon in the Fight Against Poverty

Poverty is the social problem of the 21st century. The gap between rich and poor is increasing worldwide. How can we combat this? In Marketing against Poverty, marketing guru Philip Kotler and marketing innovator Nancy Lee present a radically different perspective on combating poverty. You will learn to apply marketing strategies and techniques such as positioning, segmentation and target group-oriented work. Case studies make the material practical and show how cooperation between government, NGOs and business can be improved. A must read for everyone who is involved in combating poverty and development cooperation (nationally and internationally)