Happy profit: go for profit and be proud of it

Think long term. Be value oriented. Put your company on the road to 'the good life'. Also available as an e-book Also available in the iBookstore Happy Profit wants to remove the negative tension around profit and growth and sees the challenges of the world as a huge opportunity for successful brands and companies. If CEOs and marketers succeed in learning to look at the world around us differently, incredible growth opportunities will present themselves to make profit sustainable. 'About how entrepreneurship can not only mean profit for companies, but also for society.'