Influencers: Who are they? Where can you find them? And how do they ignite the flame?

Influencer marketing is trending. Marketing plans that focus on word-of-mouth generate twice as many sales results. But not all recommendations that circulate are relevant. Because what works in America does not automatically apply in Belgium and the Netherlands. INFLUENCERS is the first book that outlines the complete picture of influencer marketing. It shows every CEO, CMO and potential trendsetter how to spread a message and gives you a step-by-step plan to decide on the type of magnetic content, the time and the type of influencer you can best use. This book shows you how to design a renewed marketing and communication strategy that forms the basis of the Influencer Marketing Canvas. This Canvas places your goals, actions and influencers on a timeline and helps you to get a helicopter view for the internal stakeholders.