Blockbusters: What We Can Learn From The Entertainment Industry's Hitmakers

In the lectures of the Dutch Harvard professor Anita Elberse, football coach Alex Ferguson may just drop by. Or Lady Gaga's manager. Or Jay Z, rapper, music producer and record label owner. The celebrities like to come and tell in person how to build winning teams and develop strategies to be successful. Her case studies on the achievements of basketball player LeBron James, the Metropolitan Opera, an exclusive nightclub in New York and the publishing world form the basis of her international bestseller Blockbusters. Elberse was given exclusive access to some of the largest entertainment brands in the world for her research, and in Blockbusters she explains how hits are made in the entertainment industry - and what we can learn from it: 'Everyone can learn from the entertainment industry. Those who dare to make choices are the most successful.' 'The status of Harvard professor Anita Elberse is almost comparable within her field to the status of the artists she researches. Both extremely impressive!' Humberto Tan 'A fantastic book that makes you think.' Clayton Christensen, author of The Innovation Dilemma