Employee engagement, what else?: Proven marketing insights for a stronger HR policy

Research agency Gallup states that no less than 87% of employees do not feel engaged with their employer. This book challenges leaders to take their engagement game to the next level using best practices from marketing. With corporate culture as a unique asset for a strong employer brand and as a catalyst for motivated employees and higher customer satisfaction. The various drivers of employee engagement are examined, explored in depth by experts and illustrated with numerous examples of Belgian companies. In addition, the book is a practical guide full of tips to get started yourself.