Social capital

The network society demands a new kind of communication. Municipalities can no longer get away with traditional press releases and letters to residents. Citizens expect interaction. But how do you set up a social media policy as a municipality? How do you deal with citizens who not only receive, but also send? What is social capital and how can you use it effectively as a municipality?
In 'Social capital, the added value of social media for municipalities' David Kok takes the reader along themes such as webcare, crisis communication, online safety and innovation. In addition, he offers many practical examples and addresses the question of how municipal council members can use social media.
The chapters themselves are written by people who work in municipalities, by social media consultants, people from the business world and people from scientific education. The book thus offers a broad spectrum of perspectives.
David Kok has worked in various positions within the municipality of Amsterdam since 2002. Since February 2012 he has worked as a new media advisor at the Amsterdam Bureau for Communication, part of the Advice and Research Service. He wrote this book in a personal capacity.