Successful Deals: 120 Checklists and Sales Tips

Selling is not a matter of luck or talent, but of a well-founded system, according to Sam Deef and Lyle Sussman. In this book they explain this system in a clear and accessible way. It is based on three principles: Ask the right questions. Support your story with a presentation. Find out how you can remove possible obstacles with the customer. The book consists of 120 checklists and sales advice, interspersed with striking statements from celebrities. Due to this clear layout, the book is practical, inspiring and pleasant to read. It is a reliable guide for people who want to sell their boss an idea as well as for the 'real' salespeople and telephone surveyors.