The Social Media Strategist: Build a Successful Program from the Inside Out

Build a powerful social media strategy to increase buzz-and the bottom line Whether you're Fortune 500 or a small business owner, if you're looking for success in this field, you owe it to yourself to read this book. -George G. Smith Jr., Social Strategist, PepsiCo After working with hundreds of organizations in their efforts to adopt social technologies, I can safely say The Social Media Strategist is the best guide available. Christopher Barger elevates the social media conversation with an experienced pragmatic insider's discussion about real adoption. This book should be on every corporate and agency practitioner's shelf. -Geoff Livingston, author of Welcome to the Fifth Estate and Now Is Gone This book is an absolute must-read for anyone seeking to better understand how to plug social media into their business from both a strategic and an operational standpoint, and should be required reading for communications and business management students around the world. -Olivier A. Blanchard, author of Social Media ROI The Social Media Strategist is refreshing because it has substance amidst a sea of ​​social media superficiality. It will help you think strategically and realistically so you can act efficiently and creatively. If you're serious about business and committed about leveraging social media, you need to read this book.