From Heaven to Hell and Back Again: On Entrepreneurship and Innovation: The Option Story and What You Can Learn

What is the secret behind the steep growth of Option, the international fast-growing mobile communication company from Flanders? How did founder, driving force and CEO Jan Callewaert brave all the storms? How can Option compete with international giants and achieve success in a global market whose focus is increasingly shifting to Asia? And what is the background to the Intel/Nokia story, which significantly reduced Option's share price in September 2006? In this book, Jan Callewaert tells his entire story. With Option, he created a thoroughly Flemish company in the highly advanced sector of wireless communication. When unfavourable market conditions almost pushed the company into the abyss twice, Jan and his employees fought back, with a great deal of energy and creativity. The author gives his opinion on the roundabout economy, on quick money versus patient building, on the difference between a manager and an entrepreneur, on innovation in our region and what we can improve, and on the importance of a vision for a company.