Jeanne Boden
The essence of China: communication, business, marketing
16,99
30,00
For a long time, China was a country somewhere in the Far East that no one had a clear picture of. Today, China is in the news every day: the influence and appeal of China seem limitless. But what is the state of our knowledge of the country? How clear is the image we have? How did that image come about and what is it based on? The Essence of China helps people who want to understand China get started and offers a guideline for everyone who interacts with the Chinese. The book consists of two parts. The first part sheds light on Chinese culture and society with subjects such as geography, population, history, language, cultural differences with the West, philosophy and politics. The second part is about doing business and marketing in China. The topics covered are business culture, the labour market, economy, legislation, networks, strategic thinking and communication. Practical examples and explanations by experienced experts alternate with theory. Jeanne Boden has a doctorate in sinology and is the director of ChinaConduct, a training centre and consultancy for business and government cooperation between China and Europe (www.chinaconduct.com).
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