Transform to survive

The world is upside down Get your brand ready for tomorrow. The world is in full transformation. Our thinking models of the era no longer seem to make sense. We do everything by the book, consumers and customers have sympathy and positive associations with our brand, and yet our market share is under pressure. We will have to do things fundamentally differently if we want to become relevant in people's lives again. In Transforming to survive, Herman Toch gives his vision of our changing world. In addition, he uses ten paradigms to explain a new type of marketing and shows what brands need to do to be successful and build a winning position. A must for marketers, managers, marketing directors, CEOs... who are looking for a guide to prepare their brand for a new era.