Achieving business goals with social media

The guide for anyone who wants to use social media in a more targeted way to achieve specific business goals.

Many organizations just do whatever they want when it comes to social media. They don't have a clear picture of what they want to achieve with these efforts. Of course, it often involves more turnover or less costs, but there is no direct connection between action and results. Marco Frijlink and Wilco Verdoold therefore developed a smart and practical model that is based on twelve derived objectives, such as increasing brand awareness or improving productivity. These objectives are divided into three categories: customer, environment and organization. For each objective, they indicate which activities on social media help realize that objective. The model has been extensively researched and tested in practice - and it works! This book is the long-awaited guide for anyone who wants to use social media in a more targeted way to achieve specific business goals.