The Power of White: Is the Crisis Changing Our Lives?

The first non-economic book on the impact of the crisis on consumer behavior;;;Delves deeper than the purely financial analyses of the crisis.;;;A compass for people and consumers in confusing times;;;Provides insight and overview into living, working and consuming in a time of crisis.;;;Discover how some companies are still making a profit despite the crisis and are strengthening their confidence among consumers. The world is experiencing the deepest financial and economic crisis in more than eighty years. The causes are gradually becoming known. The contours are slowly becoming apparent, but the duration remains a mystery. The crisis has many faces, but what is the impact of this crisis on our everyday lives? Is this crisis changing the way we live, live together, work, consume? Or are we actually becoming more resistant to external threats? The power of white makes it clear that the crisis is primarily a reckoning with an era of excess, overabundance and hubris. The crisis is a catharsis, a moment of purity and purification. It is also a moment to tighten the grip, the control over our lives. The power of white is a very current and unique view of the changes in our small and large world today. The reader discovers, among other things, why houseplants are completely back in fashion, why family series on television captivate millions of viewers, why we spend more on expensive organic food and on charities despite the crisis, why Barack Obama is the president of the new world, and why there are still banks that make a profit. The book is based on extensive consumer research and frames the most important local and international trends and developments that are taking place today. From our own small world to the global world. But the changes within the walls of companies and organizations and their brands are also discussed. With unique practical testimonials from, among others, Rabobank, Hema, Oxfam and Trappisten van Westmalle. A compass for all of us in confusing times.