Direct marketing inspiration book: the practical manual in an editorial by Erik van Vooren

"The different chapters cover all aspects of direct marketing, always with the Belgian market as a starting point. By means of five large parts, the reader is systematically provided with information about an integrated approach to direct marketing, databased marketing, direct marketing communication, production, follow-up and the applications of direct marketing.
The clear, structured structure also makes this book a particularly useful handbook for higher education."