One hundred years of temptation

A unique, personal and honest insight into a Flemish family of entrepreneurs. Richly illustrated with unique images. From the very first Flemish corset to the frivolous designs of Marie Jo in 2011.
After World War I, Margaretha and Achiel Van de Velde set up a simple studio for making corsets. Today, NV Van de Velde is one of the major players on the global lingerie market. In this book, William Van de Velde, the founders' son, tells the inspiring story behind this success. He outlines how the small family business combined hard work with sensible entrepreneurship, and how it managed to withstand various economic crises. Van de Velde responded to the emancipation of women and developed from a classic lingerie manufacturer into an internationally renowned fashion company. Today, Van de Velde is a listed multinational where love for the product, the emphasis on quality and service, and an eye for detail are still central. But above all, Hundred Years of Seduction is the story of committed people who work together and build a flourishing company. The book is richly illustrated with unique images.