Symbols Constructions: 597 Universal Symbols

Colours, shapes and symbols are the three most important elements of visual communication. In advertising, in the corporate identity of a company or a brand or in visual art, the choice of the right colour, shape and symbolism is of great importance. Yet most designers cannot immediately indicate why they choose certain colours, shapes and symbols. They often rely on their feelings. In order to understand visual communication and its influences, one must be aware of the existence of a universal visual language.
Symbols Constructions establishes meaning connections between image and colour that prove to be universal. It is a classification of 596 international religious, mythological, sociological, political and other symbols selected from traditional image productions. The methods used in compiling this book are based on extensive research. This book is therefore the result of decades of study and scientific research, based on the experience of experts from various fields of language and human sciences.
Symbols Constructions offers a scientifically based series of universal symbols in universal colours and shapes that are an indispensable tool for communicating with images, not only for language and human scientists, but certainly also for graphic designers.