Brainstorming In An Igloo: Running Your Business Like An Expedition

Organizing a polar expedition has surprising parallels with running a business, as Dixie Dansercoer discovered time and again in the long run-up to one of his sensational trips to the South or North Pole.
You have to be ambitious, innovative, motivate employees, push boundaries, make people work together and shamelessly use your imagination. By giving seminars and workshops in the corporate world, he is well placed to compare both worlds, even though they seem so different at first glance. A person is a person. But how do you recognize the most motivated person? What does a go-getter look like? Are you a good leader if you want to reach the North Pole without detours? Why is an unskilled laborer as important as a CEO? Why is passion your best motivation?