Working on brands

What is employer branding? And why is a strong employer brand playing an increasingly important role? Why is employer branding a hot topic in boardrooms? Are the most attractive employers also the best? Or is the image of employers far removed from their true identity? Werken aan merken offers the most comprehensive guide to the way in which companies can deal with their identity and image. Jan Denys bases his work on sixteen years of research and teaches you, among other things, what candidates look for when applying for an employer, which companies score on the labor market and whether men choose different companies than women. This book contains clear analyses and tips, and where necessary, demolishes the sacred cows. A practical manual and crucial insights show you how to develop and maintain a strong employer brand yourself, independent of the madness of the day. In this way, Werken aan merken is the first standard work on employer branding in our language area.