We Know More Than I Do: What The Crowd Can Do For Your Business

Since the publication of The Wisdom of Crowds (and for insiders for a while now) it has been clear that a collective often knows more and can come up with smarter solutions than an individual. Especially in this era of Web 2.0, in which interaction, sharing knowledge and co-creation are key words, no one can avoid taking the knowledge of all kinds of stakeholders, or even of random passers-by, seriously. But how do you tackle this in practice? How do you bundle the knowledge that has been collected in social networks and all kinds of communities? And, also not unimportant, how do you convert this knowledge into hard cash? In We know more than I do, Libert and Spector explain this in great detail. And entirely in line with the content of the book, they do not do this alone. We know more than I did not come about thanks to the active cooperation of a community with several thousand members. This book offers you inspiration and practical tips to let 'crowdsourcing' lead to concrete innovation, tapping into new markets and improving your profitability. The translation of this book is being specially edited for the Dutch-language market.