Wordpress Blog versus een eigen Online Winkel

Wordpress Blog vs. Your Own Online Store

May 06, 2019José de Miguel

In the past (and still today) Wordpress was the way to share your ideas and/or experiences with the internet. Nowadays all online shopping platforms have a blog where you can write to your heart's content.

When I started selling second-hand books via Amazon and bol.com 3 years ago , I had a blog on Wordpress that I linked to my store on bol.com. I knew that you could also sell products on Wordpress with a fair amount of knowledge. However, I had 2 problems: first, I did not (and do not) have a fair amount of knowledge of this and second, you also had to have your own online platform? In other words, 2 times the money: once money for a blog and also money for the necessary plug-ins and who knows what else.

I then started searching the internet for an online platform that could sell products and had a blog. And that was also understandable for a layman (nerd) like me. I found this one 1 month ago and since 10 days the first 1200 premium second-hand books are on it. The rest, a small 5000 books, follow step by step. The King of Books was born!

This is not easy because in the meantime sales I on bol.com between 12 and 25 books daily. The advantage I have now is that everything is in one place and that with my blog I still have an average of 20 daily visitors. Of course this is not a large number, but in this short time I think it is not bad. And this indicates that there is still quite a bit of room for growth.

All well and good I hear you say, but have you sold a book yet. Proud as a peacock I tell you that 1 book has already been sold via The King of Books. Gene vette, agreed. It is normal that you have more confidence in Amazon and bol.com than I do in The King of Book and therefore rather buy from those 2 giants than from the small online entrepreneur. However, the service and prices are the same.

In my previous career as a (top) salesperson in the fashion world I always put service first and only then price . Now tell me: what good is a cheap price if you didn't get your purchase on time and/or the quality isn't the same as promised? No, believe me, I as a small online entrepreneur have to be able to provide at least as good a service as those 2 giants or I have no reason to exist.

See below what bol.com thinks of The King of Books and what the score is that buyers give it.

Score for bol.com I with my "Performance" 9 out of 10!

And the customers give me a score "Reviews" that on "Delivery time" , "Product information" and "Delivery" all above 9 out of 10 lie!

A big advantage of having your own online store is that you can send your customers and subscribers an email with surprises at regular intervals :-)

Therefore, dear friends (Gilles De Coster - De Mol) , do not hesitate and do not be afraid. Register and soon you can expect something nice.



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